Your buyers are asking AI for recommendations. Your competitors are getting named. You're not.
We analyze how your brand shows up across ChatGPT, Perplexity, Google AI, and more — then tell you exactly why you're missing and what to fix.
Free report · No credit card · Delivered within a few hours
We analyze visibility across
ChatGPT
Google AI
Perplexity
Claude
The problem
Search is shifting. Most brands are falling behind.
AI has become a discovery layer in the B2B buying process. When a buyer asks which tool to use, they get one or two names — not a list of ten. One company wins the consideration. The rest are invisible.
180M+
weekly ChatGPT users asking about products and tools
AI-assisted product research is now a standard part of the B2B buying process. Buyers ask, they get a name, they make a decision. If that name isn't yours, you never entered the funnel.
77%
of companies have no visibility into what AI says about them
Most companies don't know what AI says about them — whether they appear, why they don't, or what their competitors are doing that they aren't.
4.4x
higher purchase intent vs. search clicks
A buyer who asks an AI for a recommendation is further down the funnel than anyone clicking a search result. These are your best customers — and you might be invisible to them.
You've optimized for Google. That still matters. But AI engines are a separate discovery layer — they use different signals, they pick fewer brands, and most companies aren't optimized for them at all. That gap is where visibility is being won and lost right now.
A concrete example
This is what your customers actually see.
A buyer asks ChatGPT for a recommendation. The AI responds. Two brands get named. Yours isn't one of them.
User's query to ChatGPT
"Best project management tool for a growing startup"
ChatGPT's response
For a growing growing startup, I'd recommend Linear for its clean interface and developer-first workflow, or Notion if you need a more flexible all-in-one workspace. Both have strong communities and generous pricing for early-stage teams. For larger teams, Jira remains the industry standard...
YourBrand — not mentioned. This query ran across 4 engines, 8 responses. Your brand appeared 0 times. Linear and Notion appeared in 6 of 8.
Why this is happening
No FAQ content on your site targeting "best tool for growing teams" — AI engines have nothing to cite.
Competitors have 4–6x more editorial mentions on G2, ProductHunt, and third-party blog roundups.
Your homepage lacks structured schema markup that AI crawlers use to understand what you do and who you serve.
Your competitors are featured in 12+ recent G2, Capterra, and TechCrunch roundups — you aren't in any of them, and those are the sources AI engines pull from most.
This is a representative example. Your actual report shows real responses, real gaps, and real fixes — specific to your brand and category.
How it works
We do the analysis. You get a report with a fix plan.
Share your website. We run the analysis and deliver a specific, prioritized report.
1
We generate the right queries for your category
We map the questions your buyers actually ask AI engines — from early awareness through evaluation — and run them exactly as a real buyer would type them.
2
We run those queries across four AI engines
ChatGPT, Google AI, Perplexity, and Claude. We collect the actual responses and measure whether your brand appears — and in what position.
3
We identify exactly why you're missing
Not just "your score is 22." We trace the specific gaps: missing FAQ content, competitor citation advantage, schema issues, thin third-party coverage. We name the cause.
4
We send you a prioritized fix plan
Each gap comes with a recommended action, estimated score impact, and rough effort level. You know exactly what to fix first.
What people are saying
Early customers. Real results.
We're in early access. Here's what the first brands who ran their report found.
★★★★★
We assumed ChatGPT knew who we were. Turns out we were invisible on 9 of 12 queries we care about. The fix list was exactly what our content team needed to prioritize.
SK
Sneha K.
Head of Marketing · B2B SaaS, Bangalore
★★★★★
I've tried three other AI monitoring tools. They all give you a dashboard. AnswerTrace gave me a diagnosis. There's a huge difference — one tells you what, the other tells you why.
RA
Rohan A.
Founder · D2C brand, Mumbai
★★★★★
Our competitor was showing up in Perplexity on every category query. We had no idea why. The report pinpointed exactly what they had — third-party citations we were completely missing.
PM
Priya M.
Growth Lead · Series A startup, Delhi NCR
Why this matters now
This is high-intent traffic you cannot afford to miss.
A buyer who asks AI for a recommendation has already narrowed their search. They're not browsing — they're deciding. If your company gets named, you start the sales conversation ahead. If you don't, you never enter it.
40%+
of Google searches now show AI answers
Google AI Overviews appear before organic results for a growing share of queries. If you're not in the AI answer, you may not get seen at all.
1–2
brands get named, not ten
Search gives you a page of results. AI gives you a recommendation. The winner-takes-most dynamic is far more pronounced in AI answers than in traditional search.
Now
is when the gap is still closeable
Most brands haven't optimized for AI visibility yet. Early movers who fix their gaps now will compound an advantage that gets harder to close over time.
What makes this different
Most tools show you a score. We explain what's behind it.
There's no shortage of dashboards that track AI mentions. What's missing is the explanation — and the specific actions to take.
Most visibility tools
AnswerTrace
Show you a score or mention count
Show you which specific queries you're losing and why
Track brand mentions over time
Identify the exact content and citation gaps causing you to be absent
Tell you competitors are winning
Tell you which competitors, on which queries, and what they have that you don't
Generic recommendations
Prioritized fixes with estimated score impact for your specific brand and category
Require onboarding, setup, and weeks before showing value
You share your URL — we deliver a complete, actionable report
We're in early access — and spots are limited
AnswerTrace is currently invite-only. Each report is prepared with hands-on analysis, not a generic scan. We're onboarding a small number of brands each month to ensure quality. The brands who get in now also lock in early-access pricing as we build toward continuous monitoring and automated alerts. If you're interested, request your report now — we'll confirm your spot within 24 hours.
Common questions
Everything you need to know about AI visibility.
Questions about how AI engines pick brands, what you can do about it, and how AnswerTrace works.
AI visibility refers to how prominently — or whether at all — your brand appears when buyers ask AI engines like ChatGPT, Google AI Overviews, Perplexity, or Claude for product recommendations. Unlike traditional search, AI engines synthesize a short answer that names one or two brands. If your brand isn't named, you don't exist in that buyer's consideration set. As AI-assisted research becomes a standard step in B2B purchasing, your AI visibility directly affects how many deals you enter.
AI engines draw from their training data and, in real-time systems like Perplexity and Google AI, from live web crawls. The brands they name tend to share a few characteristics: high-quality FAQ and comparison content on their own site, frequent mentions in authoritative third-party sources (review sites, analyst roundups, press coverage), and clear structured data that helps crawlers understand what the product does and who it serves. Brands missing any of these are systematically undercounted.
Answer Engine Optimization (AEO) is the practice of structuring your brand's digital presence so that AI engines can easily find, understand, and cite you when answering relevant buyer queries. It overlaps with SEO but focuses on different signals: content that directly answers questions (not just ranks for keywords), external citation patterns, schema markup, and brand consistency across third-party platforms. AEO is to AI search what SEO was to Google search in 2005 — an early, high-leverage opportunity.
SEO gets you ranked in a list of ten blue links. AI visibility gets you named in a recommendation. The outcome is different, and so are the signals. SEO rewards keyword density, backlink volume, and page authority. AI visibility rewards direct question-and-answer content, being cited in authoritative editorial sources, and having structured data that explains your category, use case, and audience. You can rank #1 on Google and still be invisible to ChatGPT — and increasingly, buyers encounter the AI answer before they ever scroll to the organic results.
The most common reasons brands are invisible in AI answers: (1) Missing FAQ content — your site doesn't directly answer the questions buyers are asking, so AI engines have nothing to cite. (2) Thin third-party coverage — competitors appear in more G2, Capterra, TechCrunch, and blog roundup mentions that AI engines use as source material. (3) No schema markup — crawlers can't easily parse what you do, who you serve, or what category you're in. (4) Weak brand consistency — your brand name, category, and value prop vary across your site, profiles, and external mentions, making it harder for AI to confidently recommend you.
It depends on which gaps you're fixing. On-site changes — publishing FAQ content, adding schema markup, rewriting category pages — can show results within 4–8 weeks as AI engines re-crawl your site. Third-party citation gaps take longer: earning mentions in editorial roundups, review platforms, and press typically compounds over 2–4 months. The most important thing is knowing which gaps are responsible for most of your invisibility, so you fix the highest-impact items first — which is exactly what the AnswerTrace report identifies.
Your report covers: Visibility score — how often your brand appears across AI engines vs. competitors on relevant queries. Query-level breakdown — the specific questions you're winning, losing, and missing entirely. Gap analysis — the exact reasons you're absent (missing content, citation deficit, schema issues, etc.). Competitive comparison — what your top competitors have that you don't. Prioritized fix plan — recommended actions ranked by estimated impact and implementation effort, so you know what to do first.
We analyze your brand's visibility across ChatGPT (OpenAI), Google AI Overviews, Perplexity, and Claude (Anthropic). These are the four engines that drive the majority of AI-assisted product research today. Each has different weighting for on-site content, third-party sources, and structured data — which is why a brand can perform well on one engine and be nearly invisible on another. Our report breaks down your performance per engine so you know exactly where your gaps are most severe.
Get started
See how your brand shows up in AI answers.
We'll analyze your brand across ChatGPT, Google AI, Perplexity, and Claude — and send you a report with specific gaps and a prioritized fix plan.
Hands-on analysis
Delivered in a few hours
Early-access pricing
Limited spots per month
Free · No credit card · Spots confirmed within 24 hours
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See where you stand in AI answers.
Share your details and we'll run the analysis across major AI platforms — and send you a report with specific gaps and a prioritized fix plan.
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