City and country-level AI visibility · 8 countries, 10+ Indian and foreign languages

See whether AI recommends your brand. And what to fix if it does not.

AnswerTrace measures your recommendation rate in every country and city you sell in. Then it diagnoses why you lose, ships the fixes, and tracks the organic traffic they earn.

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Your AI visibility, where you sell

Then the fix, one click from published.

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100+brands have used AnswerTrace
94cities you can measure from
60+kinds of fix
Measuring across
ChatGPT Google AI Overviews Perplexity Claude

This is the actual report. Nothing here is a mock-up.

Tilsa is a sample skincare brand, scanned against its real competitors on the questions its buyers actually ask. Every number below was measured, including the ones that look bad. Open it yourself, or either of the other two.

The AnswerTrace scorecard for the sample brand Tilsa: a score of 53 out of 100, ranked #4 of 7, the four signals that make up the score, a buyer-journey funnel showing 23 answers tested and 52% naming the brand, and a share-of-voice list led by Plum and Minimalist.
Scorecard · sample brand, real competitors, one scan.

Three live reports, no login. A real scan of a sample brand in each of three categories, scored against real competitors on the questions their buyers actually ask.

Indian buyers use AI to shortlist. Most Indian brands lose before the conversation starts.

When an Indian buyer asks ChatGPT which SaaS tool, fintech platform, or D2C brand to use, in English, Hindi, Hinglish, Tamil, or Telugu, they get a short answer naming three or four options. The brands named start the sales conversation. The rest are never considered. And most Indian teams have no idea which side they're on, or why.

100M+
weekly ChatGPT users in India, OpenAI's second largest market
That number is OpenAI's own, announced in early 2026. Not all of those people are choosing what to buy. But asking an assistant which brand or tool to use has become a normal first step across Indian fintech, SaaS, D2C and consumer categories. Buyers ask, they get a name, they start evaluating. If that name isn't yours, you never entered the funnel.
3
brands named in a typical AI answer, not ten
Three is the average across the answers in the sample reports on this page, and you can count them yourself. AI answers are not ranked lists. They are short recommendations. The winner-takes-most dynamic is far more pronounced than in search, and Indian brands are losing ground to global competitors who appear first in AI answers.
9
Indian languages your buyers ask in, and most teams measure one
A buyer asking "best payment gateway India mein" or "சிறந்த CRM எது" gets a different answer to the same question in English. Most teams only ever check the English one, so the gap is never seen.

The harder problem is not just appearing. It is being chosen. Many brands now appear occasionally in AI answers but are not consistently recommended. Appearing once does not win the shortlist. Consistent recommendation does. Most teams don't know which side they are on, and don't know why they lose when they do. The reasons are specific and fixable.

Ask the same thing in Hinglish. Different answer.

Your buyers are not all asking in English. AnswerTrace asks your buyer questions in each language as its own question, and tags every result with the language it was asked in, because the answers are not the same. India is where this goes deepest, with Hinglish, Hindi and seven regional languages, and a German buyer is asked in German.

A shopper looking for skincare
Englishbest face wash for oily skin
Hinglishoily skin ke liye best face wash
A founder buying software
Englishbest payroll software for a small business
Hinglishchhoti company ke liye payroll software

Same intent, two phrasings, two different sets of brands named. Most teams only ever check the first one.

You rank on Google. The AI answer skips you anyway.

These are not the same measurement, and Search Console cannot show you the second one. AnswerTrace reads both for every question you track, so you can see where the two disagree.

The AI versus Google SEO screen for the sample brand Tilsa: 15 tracked questions, 8 cross-surface gaps, 8 in Google's top 10, 6 named in an AI Overview, and a table pairing each question's Google position with whether the AI Overview named the brand.
AI vs Google SEO · sample brand Tilsa.
8 of 15
questions where Tilsa is visible on one surface and missing from the other. It holds a Google top-10 place on eight of them and an AI Overview names it on six.
#3
its Google position for "vitamin C serum under 700 rupees". The AI Overview for that same question does not mention it at all.
#6
its position for the same question asked in Hindi, where the AI Overview also leaves it out. Two surfaces, two languages, one blind spot.

Where the question is asked changes who gets named.

Not just which engine. The same question returns different brands on Google than in the AI answer, different brands in one country than another, and different brands from Bengaluru than from Mumbai. AnswerTrace records the surface, the country and the city behind every result, so a number on your report is always true of somewhere specific.

Surface
2
surfaces read for every question you track, the Google result and the AI answer, so you can see where the two disagree. The section above counts how often they did.
Country
8 countries
India, the United States, the UK, Singapore, Canada, Australia, Germany and the UAE. Each carries its own bank of buyer questions, its own rival set and its own wording, and Germany is asked in German. A second country splits the questions you already pay for rather than adding to the bill.
City
38%
of questions where the city changes whether Google names the brand, measured on consumer and local businesses. On the B2B software questions we tested it changed nothing, so the country is the default and a city is something you turn on.

The city is sent as a real place the search is made from, not as a word added to your question. Asked from Bengaluru, a meat delivery question named Licious, FreshToHome and TenderCuts. Asked from Mumbai, with the identical wording and no city anywhere in it, the answer opened "for Mumbai" and added Meatigo, Blinkit and Zepto. That is why one city is worth having and two is worth more: one tells you about the place you sell in, two lets the report say whether the answer moves between them.

FreeOne country, one city
StarterOne country, up to ten cities inside it
GrowthUp to four countries, up to ten cities in each
ProUp to eight countries, which is every country we measure today, and up to ten cities in each

A named city can be chosen in seven of the eight countries, and Singapore is the exception because there the country is the city. A country splits your question budget and a city divides it again, so ten cities on a 200-question plan is 20 questions each, and the report tells you when a choice has thinned the sample.

Other platforms tell you where you appear.
AnswerTrace tells you why, and what to change.

Monitoring what AI says about you is the start. Knowing why you lose, having the fixes ready to ship, and reporting on what changed is how you win. See how AEO differs from SEO.

Monitoring tools
AnswerTrace
Show you a mention count or visibility score
Show recommendation rate by query type, engine, and funnel stage
Tell you competitors are winning
Show you which competitors, on which queries, and what signals they have that you don't
Give you a backlog of recommendations
Surface the highest-impact fixes and publish them in one click, to WordPress, Webflow or Contentful, or as a GitHub pull request
Track changes over time without explaining them
Report rate changes against the specific fixes your team shipped, so you know which work caused which gain
Require ongoing setup and dashboard interpretation
Run the loop end to end: measure, diagnose, act, attribute

It also reports which of your fixes moved which question, so you can repeat the work that paid and drop the work that did not.

Illustrative example, not a customer result
Before
Recommendation rate: 12% across 40 tracked queries. Losing on all comparison and use-case queries. Named on 2 of 10 discovery queries on Perplexity, 0 on ChatGPT.

Shipped
The platform surfaced 6 high-impact fixes. The brand's team published buyer-question content pages, schema updates, and entity definitions to their CMS using AnswerTrace's one-click publish. AnswerTrace also listed 4 third-party citation gaps for the team to close on their own.

After
Recommendation rate: 41% across same 40 queries. Named on 7 of 10 discovery queries. Winning 4 of 6 comparison queries where previously absent. Each rate change reported against the specific content asset or citation source the team shipped.

Revenue tracking ships in September. When it does, it will report the referring session directly against conversions and revenue where AI engines identify it, and correlate rate changes with pipeline movement where they don't. Both signals will be reported separately, so you always know which is a direct measurement and which is a correlation. Today the measurement you get is the before-and-after on the questions themselves.

What it costs, on this page.

More than 100 brands have been set up on AnswerTrace since April. Every plan starts with a free scan and no card. Prices exclude 18% GST, and annual billing includes two months free.

What changes between plans: how many buyer questions you track, which engines and languages they run in, how often the scan repeats, and how many fixes your team can draft a month.

If you are a brand
Free ₹0once One scan, ChatGPT, 10 buyer questions
Starter ₹999/mo Two engines, Hinglish, 25 questions, weekly
Pro ₹19,999/mo All four engines, a regional language, 200 questions, twice a week
Every planEnglish
Starter and upHinglish
Growth and upHindi
ProOne of Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati, Punjabi or Malayalam
EnterpriseEnglish, Hinglish, Hindi and all eight regional
If you run client accounts
Agency ₹4,999/mo

Five client brands in one workspace, at the price a single brand pays for Growth. That works out to 125 buyer questions a week and 15 drafts a month, against 100 and 3 on Growth.

Each brand gets25 buyer questions a week on ChatGPT and Google AI Overviews, in English and Hinglish, with the full report and three drafts a month.
White labelYour logo and name on every report, not ours.
Prospect demosFive a month. Scan a prospect before you pitch, convert it to a client brand when the deal closes.
Client isolationEach brand is separate. No client of yours sees another, and no other agency sees any of them.
More clientsExtra brands at ₹1,499/mo each. Past ten, talk to us.

Clients cannot log in to their own dashboard yet. You share reports as white-label links or PDFs. Direct client login is on the roadmap.


Common questions.

AEO, SEO, why you're losing, and how AnswerTrace works.

Yes, that's a core part of what makes AnswerTrace India-first. English is on every plan, Hinglish from Starter, Hindi from Growth, and one of Tamil, Telugu, Bengali, Marathi, Kannada, Gujarati, Punjabi or Malayalam on Pro. Enterprise covers all of them. The competitive landscape shifts completely by language: a brand dominant in English AI answers can be invisible when a Tamil or Telugu buyer asks the same question. AnswerTrace runs prompts like "best CRM for Indian startups", "kaun sa payment gateway sahi hai", "சிறந்த HR software எது", and "best fintech app India mein" as separate questions, and tags every result with the language it was asked in. Scoring each language on its own is on the roadmap.
It's built for exactly these categories. Indian SaaS brands face a specific challenge: AI engines often recommend global competitors (Salesforce, HubSpot, Stripe) even when the buyer is asking specifically about the Indian market. AnswerTrace tracks "Indian alternative to X" queries, comparison prompts ("Razorpay vs PayU"), and trust queries ("is [brand] RBI compliant"), the exact prompts where Indian brands lose. For D2C, the platform tracks discovery queries in vernacular languages where your brand may be invisible. For fintech, it tracks the compliance and trust signals AI engines weight most heavily in the Indian context.
AEO (Answer Engine Optimization) is the practice of ensuring your brand gets named when AI engines answer questions your buyers are asking. SEO gets you ranked in a list of ten blue links. AEO gets you named as the recommendation. The signals are different: SEO rewards backlink volume, keyword density, and page authority. AEO rewards direct Q&A content, editorial citations, entity clarity, and structured data. You can rank #1 on Google and be completely invisible on ChatGPT. And increasingly, buyers encounter the AI answer before they ever scroll to organic results.
Yes. SEO and AEO are complementary, not competing. Strong SEO authority (domain trust, backlinks, indexed content) feeds AI engines. They use web-indexed content as source material. The shift is that SEO alone no longer guarantees discovery. Brands that invest in both build a compounding advantage: strong SEO gives AI engines more to cite; strong AEO makes sure they actually do.
The most common reasons: (1) Missing buyer-question content: your site doesn't directly answer the questions AI pulls from, so there's nothing to cite. (2) Thin third-party coverage: competitors appear in more G2, Capterra, TechCrunch, and roundup mentions that AI engines weight heavily. (3) No schema markup: crawlers can't easily parse what you do, who you serve, or what category you're in. (4) Weak entity consistency: your brand description varies across your site and off-site profiles, making it harder for AI to recommend you confidently.
Most SEO tools adding AEO are doing monitoring only: they show you a mention count or score and stop there. You still have to figure out why you're losing, what to fix, and how to do it. AnswerTrace runs the full loop: measure, diagnose, apply fixes directly from the platform, and report what changed back to the specific action that caused it. That end-to-end workflow and reporting layer is what no monitoring-first tool has. Revenue tracking ships in September. The deeper difference is architecture: AEO is being bolted onto SEO tools. AnswerTrace was built from the ground up for AI recommendation.
You can ask ChatGPT about your brand, but that's one query, one engine, one moment in time. AnswerTrace runs the buyer questions on your plan across up to four engines, segmented by funnel stage and query type, and tracks changes over time. It diagnoses why you're losing and maps specific fixes to specific results. Manually checking ChatGPT is like checking your site traffic by visiting it yourself.
Measurement is immediate: your baseline recommendation rate is ready from your first scan. Improvement typically shows in 4 to 8 weeks as your team publishes content and citation fixes and AI engines re-crawl. Clear reporting, knowing exactly which actions your team took moved which queries, becomes visible after the first full loop, usually 6 to 10 weeks in.
Yes, your foundation isn't wasted. Strong content, high-authority backlinks, and a well-indexed site all feed AI engines. What AnswerTrace adds is the layer on top: making sure that content is structured in ways AI can cite, that you appear in the third-party sources AI trusts, and that your brand is defined consistently enough for AI to recommend you confidently. You start with an advantage over brands starting from zero.
ChatGPT, Google AI Overviews, Perplexity, and Claude. These four account for the large majority of AI-assisted product research today. Each weights signals differently. A brand can dominate on Perplexity and be invisible on ChatGPT. We break down recommendation rate per engine so you know exactly where your gaps are most severe and which fixes move which engine.
AnswerTrace is generally available and open to everyone. It is live, not in closed beta. The company was founded in April 2026, and more than 100 brands have been set up on it since. You can start with a free scan, no credit card required, and paid plans begin at ₹999 per month.
AnswerTrace has a free plan and paid plans starting at ₹999 per month. Starter is ₹999, Growth is ₹4,999, and Pro is ₹19,999 per month, with custom Enterprise pricing. Prices exclude 18% GST, and annual billing includes two months free. You can start with a free scan, no credit card required.

Be the brand AI recommends.
See what moved, and why.

Where you're recommended across ChatGPT, Google AI, Perplexity and Claude, why you lose the ones you lose, and which fix moved which question. Revenue tracking ships in September.

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