Quick wins1 to 5 days8
Citation readinessBiggest gapTo do
'Best brand' answers are assembled from round-up lists, and none of them is yours
+7-10 pts1-2d effort
Citation readinessTo do
AI describes Tilsa mostly from other people's pages
+5-9 pts2-5d effort
Citation readinessTo do
Product pages carry no Product or Offer markup
+4-8 pts1-2d effort
Citation readinessTo do
No press or newsroom page, so credibility questions have nothing to cite
+4-7 pts3-5d effort
Citation readinessTo do
No llms.txt, so AI has no structured brief about the site
+2-5 pts0-1d effort
This sprint~1 to 2 weeks3
Buyer journeyTo do
Absent from most unbranded category questions, the way buyers start looking
+8-14 pts7-14d effort
Citation readinessTo do
No page AI can read for price and value, so it names rivals on those questions
+6-10 pts3-7d effort
Buyer journeyTo do
Google AIO shortlists Tilsa far less often than ChatGPT
+4-8 pts5-14d effort
Long lead2 to 4 weeks2
Brand authorityTo do
Wikipedia article is a stub, so AI describes the brand with low confidence
+5-9 pts7-21d effort
Citation readinessTo do
Thin presence on the marketplaces AI reads for consumer reviews
+4-8 pts7-30d effort
The roadmap you scroll, turned into a board you work. Lanes are the findings' real pace; point ranges are best-case per fix and do not stack.
